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Sunday, 01 October 2006 |
SNR Advertising Targets Industrial and Technology Accounts
A new marketing communications company, SNR Advertising, was created by Don Sterling and Jack Fliszar to serve business-to-business clients in the optical communications and other advanced-technology industries.
“Our goal is simple: to bring clearly focused creativity that raises a company’s message above the noise-cluttered market,” said Sterling. “Technology companies, in particular, often have a difficult time articulating clear differentials about their company and products. SNR will bring a deeper understanding that will allow more creative and compelling communications.”
Fliszar and Sterling have a long relationship collaborating on work for a range of businesses, including: ExceLight Communications; Bosch Rexroth; Ortronics/Legrand; FCI; Tyco Electronics; Greene, Tweed; Bentley Systems; Lucent Technologies/Agere; and ANADIGICS. Fliszar also brings extensive chemical-industry experience, having worked on the Shell Chemical, Conoco, Gulf/Chevron, Fina Oil, Cushman & Wakefield and other business-to-business and consumer accounts in Houston, Texas.
Don Sterling has nearly 30 years of experience on both the client side and the agency side of advertising, marketing communications, public relations, and technical writing. He most recently was vice president and content director at Godfrey Advertising in Lancaster, PA. Don is also the author of four technical books: Designer’s Guide to Fiber Optics, Technician’s Guide to Fiber Optics, Premises Cabling, The Industrial Ethernet Networking Guide.
Three-time ADDY judge, Jack Fliszar brings more than 20 years of award-winning advertising experience to SNR, having done stints as a copywriter at CLH&A Advertising and MDR/BRSG in Houston and most recently as creative director at Godfrey Advertising.
The company can be reached at 717-898-9274 or 717-917-0048; www.snradv.com.
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