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Friday, 02 February 2007 |
SNR Helps ExceLight Communications Light Up the Market
February 2007
SNR translated expertise in optical communications into a series of print ads, news releases, and trade show support for ExceLight Communications. ExceLight, a subsidiary of Sumitomo Electric Industries located in Durham, NC, produces industry-leading lasers and optical transceivers for the communication industry.
Says SNR’s Jack Fliszar, “This is a market we play very well in, so we were very excited to receive the assignment. Even better, they liked our ad concepts so much they decided to have us finalize two of them instead of the one they requested. Obviously, we love when that happens.”
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