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KISS—Keep it Simple, Smart |
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It's easy to fall into the trap of wanting every marketing tactic to do everything. And even easier to forget that each has a specific objective and is part of a larger marketing program. Keeping each tactic simple—a simple message about a simple proposition with a call to action that couldn't be any simpler, is the perfect way to ensure your message will be heard, understood, and acted upon. Try saying too much, and there's a good chance no one will hear anything you have to say.
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