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Twist of Fate Leads SNR to Pretzel Maker |
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Dutch Country Soft Pretzels, a favorite here in Lancaster County and now around the world, tasked SNR Advertising to come up with a new website and online store. Having been referred by a mutual friend, our initial meeting with owner Ike Stoltzfus was amply rewarded with a bag full of warm and delicious hand-twisted gourmet soft pretzels.
“There wasn’t much to the original website when we got the assignment, and the online store functionality didn’t allow a customer to purchase more than one item before being taken away to a PayPal site,” said SNR partner Jack Fliszar. “Just like when Ike makes his pretzels, we started from scratch on this project.” SNR provided all new photography (and modeling), copy, design, and programming. Now it’s much easier for everyone, everywhere, to enjoy Dutch Country’s gourmet soft pretzels. Get yours: www.dutchcountrysoftpretzels.com
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