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Alpha Wire Connects with SNR Advertising |
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After a three-way competitive pitch, Alpha Wire of Elizabeth, NJ, named SNR Advertising its agency of record. Alpha, which manufactures high performance wire, cable, and accessories for numerous applications, has begun a complete re-branding effort with a new logo and positioning, a series of vertical marketing brochures, press releases, product flyers, and web content. Ongoing will be multiple new product launches and targeted advertising to the vertical markets the company serves.
Says Brian Ribeiro, Alpha Wire’s senior marketing communications manager, “Given the tremendous amount of effort given to the rebranding (new logo, guidelines, PPT template, sell sheets, brochures, business cards, stationery, photos, etc.), I continue to be amazed at the output we have achieved over the last three months. Moreover, the quality of the brand elements produced has been nothing short of exceptional. I would like to commend the SNR team for truly taking the Alpha Wire brand to the next level! To say that I am ecstatic about our accomplishments together is an understatement.”
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